Joe was first called for a commercial by Lori Draz and Bentley Diamond which wound up later leading into a stretch of Commercials, Print Ads, and web ads leading to be called by some "The Bentley Diamond Guy". In 2008 Joe continues to work with Bentley Appearing in all commercials, and print ad advertisements. Below you can view some of the commercials and print ads that you may see in some of the most popular news papers, restaurants, and cable networks around New Jersey.